CNN to continue promoting Hanoi to global audiences

HANOI (Viet Nam News/ANN) - CNN will continue to promote Hanoi to the world under a five-year memorandum of understanding (MoU) on media co-operation the two sides signed in the Vietnamese capital on Monday.

Vice Chairman of the city’s People's Committee, Ngo Van Quy, and senior vice president of CNN International for the Asia Pacific, Sunita Rajan, signed the MoU.

CNN will continue to carry programmes on Hanoi’s culture, history and people.

CNN will also partner Hanoi in international events and technological and creative developments to turn it into a city of the future and integrate it with other “future cities” in the world.

The contents will be broadcast on both television and digital platforms covering the Asia Pacific, Europe, the Middle East, North America, and South Asia.

Earlier, after the city tied up with CNN for tourism promotion in 2017, the cable channel helped popularise its image through stories on various topics like culture and sports.

It has paid off handsomely, attracting great interest and positive responses from TV viewers, visitors, and domestic and foreign media agencies.

The innovative marketing campaign on CNN in 2017 and 2018 helped Hanoi earn the Best Marketing Campaign Award at the 8th Tourism Promotion Organisation for Asia-Pacific Cities Forum held in HCM City in June last year.

According to CNN, next year the focus of the promotion will be the Formula 1 race Hanoi will host for the first time.

Last year the city received an estimate of 26.31 million visitors, including more than six million foreigners, and earned VND7.4 trillion (roughly US$316 million) in tourism revenues, according to Hanoi Tourism Department.

This year targets are about 28.5 million tourists, nearly seven million foreigners, and VNĐ103.8 trillion in revenues.

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